BCF is embracing the new year, led by Ben, who is terrified that 2008 is going to be rung in with the sound of his demotion as Uncle returns and takes back his practice.
Unfortunately, the way Ben is addressing his fear is by making himself heard on every issue that could ever possibly need addressing and by sending an all staff email to further clutter our overflowing inboxes. He obviously thinks that if he sends enough emails, the partnership will think he is indispensable and retain him as a partner if for nothing else, then at least for his emailing abilities.
This morning's effort:
'All,
2008 might mean many things for BCF (incorporating ABC) but I think it is best encapsulated by our mission statement for the year: "working with you, not for you".
But what does that really mean? Here are some of my thoughts about how "working with you, not for you" might shape your 2008:
- Work with clients to shape their future; don't just work for them on a particular task.
- Work with the community to build a stronger humanity though pro bono and volunteer work under the banner of the BCF brand; don't work for the community and fail to acknowledge you are from BCF, make it known where you are from and work with us to build our brand.
- Work with the environment to create a strong future for the next generations; don't let your work environment dictate your approach to environmental matters: recycle, only print when necessary and think about the amount of waste you are generating.
I encourage you all to work with the partners to achieve the goals we have set for 2008. The frst task we ask you all to assist us with the removal of all rubbish bins from every one's offices. We are going to have one communal rubbish bin on each floor. We firmly believe that individual rubbish bins create unnecessary waste through excessive plastic bag usage and we will be eradicating all individual rubbish bins as of COB Friday. Any contraband waste receptacles will be confiscated.
Come on, work with us, not for us!'
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3 comments:
Lots and lotsa talk. So Ben works with BCF, eh?
I think it must be fun being a mission statement writer, you could come up with new stuff all the time, a new reframing of what everyone is doing right now with a catchy phrase. What you really need to do is watch a whole lot of TV or listen to Radio. Are you "Still the One" are you "Your BCF" are you "Bringing it Home to the Customers" are you "More than Just a Law Firm"
I have not found a law job yet, boohoo.
Perhaps I'll find one as a law catchphrase writer.
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